Disclosure: I’m an affiliate for Tailwind and will earn a referral fee if you decided to sign up via my link. The link will enable you to schedule and publish 100 Pins for FREE! If you choose to purchase a plan in the future, you won’t pay a cent more by using my link.
When I started my first blog, I went for months without any traffic. It was tough to keep motivated, but I kept plugging away and slowly built a social following and traffic over time. Since starting Mum Cents, I have been able to apply all of the tips and tricks I learned to date, and it has been a much different story. Mum Cents is only three weeks old at the time of this post, and I already see results for my efforts.
Since launching my blog three weeks ago with a single post, I have managed to get over 180 visitors in a single day. As you will see in the second image, all of this traffic has come from Pinterest. The secret to this success was using Tailwind. This post is going to cover all the Tailwind essentials and talking about how it can help you too.
Here is what I am going to cover in today’s post:
- What is Tailwind?
- How does Tailwind grow your Pinterest account and following?
- How does Tailwind optimise your Pinterest content and Profile?
- What is Tailwind Tribes?
- What is Tailwind Smart Loop?
What is Tailwind?
Tailwind is an online platform to manage your Pinterest and Instagram. I primarily use Tailwind for Pinterest so that this post will focus on the Pinterest features available.
When I started my craft blog, I would spend every extra minute I had manually pining content to Pinterest to try to grow my followers and get my blog seen. I also spent a considerable amount of time trying to join Pinterest Group boards, only to have no replies from the moderators. I was a small fish in a vast sea, and it did not feel like I was getting anywhere
Tailwind changed all of that for me. Using Tailwind, I was able to automate my Pinterest accounts and engage with other like-minded bloggers to share content. Having learned the benefits of Tailwind with my craft blog, I started using Tailwind about two weeks after setting up Mum Cents. As you will see in the image below, the results to my Pinterest reach have been immediate.
That is right, I have increased by reach by 17,886 within 21 days. Incredibly I did this with only 106 pins on my profile so far. If you want to see what sort of results others are having with Tailwind, Tailwind publishes typical results for Tailwind Pinterest Members every year. It is important to note that Tailwind is a Pinterest Partner. There are some non-approved tools on the market that claim to do similar things, but using a non-approved Pinterest tool can have a negative impact on your search rankings over time.
How does Tailwind grow your Pinterest account and following?
Tailwind has many features that will help you achieve results. Here is a quick overview of the main ones.
While we would all love to believe that posting amazing content is all that is required to make the magic happen, that’s not exactly true. Like all search engines, Pinterest has an algorithm that determines what pins show up in searches. To grow your following and reach, someone needs to be able to find you, and that means working to the algorithm.
Tailwind takes the guesswork out posting and will help you create an optimal posting schedule for your pins based on audience engagement, virality, traffic and more. I am in Australia, but many of my readers are in North America that means that many of my optimal pinning times are in the middle of the night. Tailwind allows me to pre-schedule my pins so I can go to sleep and my audience is still getting my pins at the right time.
As a mum, the ability to bulk schedule my pins have made life a lot easier. Before Tailwind, I was trying to pin on the fly, which was not ideal for my kids or me. With Tailwind, I can set down one evening after the kids are in bed and schedule all of my pins for the coming week. Enabling me to put my phone down when I am with the kids and concentrate on them, not growing my social media account!
The Importance of Measuring Your Pinterest Content
Your probably familiar with the Albert Einstein quote that “The definition of insanity is doing the same thing over and over and expecting different results.” This quote absolutely applies to the world of social media. Repining bad content over and over again is not going to get your better results. The issue is trying to figure out what is working so you can be replicate those results. Tailwind’s analytics features give you an in-depth overview of your content so you can figure out what is working and what is not. Here are some of the features withing Tailwind analytics:
- virality score for each pin (the number of repins / pin)
- engagement score (The number of repins /pin/follower)
- engagement rate (% of pins with at least one repin)
- metrics for each of your boards
While some of these features are available within the Pinterest Analytics overview, the Tailwind system has filters that can be applied to show only pins for your content, pins to other websites, by board, and by category. These filters make it much easier to navigate, especially as your pin count grows over time.
How does Tailwind Optimise your Pinterest Content and Profile?
Optimizing your Pinterest content and profile can vastly improve your searchability within the platform. In addition to the valuable analytic insights listed above, Tailwind helps optimize your account by highlighting any gaps or issues with your profile or account. These gaps could include:
- boards without a description
- boards that have too few pins
- missing profile features, such as location
When you are trying to manage 1000s of pins among heaps of boards, this extra check can make sure that your hard work is working for you!
What is Tailwind Tribes?
If you have been researching Pinterest growth, you will read all about the importance on group boards. A Pinterest group board is like any board except multiple Pinterest users come together to collaborate on content. Group boards were once seen as the go-to way to increase your reach on Pinterest as they provided the opportunity for your content to be visible to a whole new audience. Unfortunately, many group boards to do produce the desired results. Often collaborators pin but do not repin other members’ content. There is no accountability to make collaborators do the right things.
Tailwind Tribes is like Pinterest Group Board V2.0. Tribes provide you with a stream of high-quality content for your boards and the opportunity to have your content shared by other members. This can help you gain a greater reach within the platform. I started my Mum Cents Pinterest account three weeks ago, and Within a single tribe, I havebeen able to get a reach of 1M.
Another great feature of the Tribes platform is that it provides the opportunity to yourself honest. You can see how many pins you have added to the group and how much content you have shared. The tribe owner is also able to see this information and can remove any members who are not playing fair.
If you sign up for Tailwind trial, you will be able to join up to 5 Tribes. You can also buy “PowerUps” to gain access to additional tribes. I bought a PowerUp for my account this month to help get the Mum Cents word out there.
I would love to welcome you to the Mum Cents tribe so I can help share your content and help you grow your Pinterest reach.
What is Tailwind Smart Loop?
One of the newest features to Tailwind is the Smart Loop. Smart loop enables you to continually re-pin your best-performing content ensuring that it continues to drive traffic to your blog over-time. I find this feature is handy for the seasonal content from my craft blog. I no longer need to remember to start repining the Christmas content I created last year, Smart Loop will take care of it for me. SmartLoop functionality does not come standard with Tailwind, but you can purchase a PowerUp subscription if you want to use it.
How Long Does it take to get results with Tailwind?
While the results for Mum Cents happened very quickly, that was not the case with my craft blog. It took me a bit longer during that project because I was still learning the platform and finding the right tribes for my pins. I am confident that you try Tailwind and join the Mum Cents Tribe, you too will start to see results by the time you have pined your 100 free pins. Be sure to check out all of the features of Tailwind and make the platform work for you. Just signing up isn’t enough, you need to engage with the tools and your tribes to get your Pinterest mojo going. Please leave a comment below if you have any questions or if you have any tips on great Tailwind Tribes to join.